Catching and keeping your first million customers in Myanmar

by Rita Nguyen

I recently started to write a few articles for a local business magazine, Frontier.  Below is an excerpt and link to the first article.  The next ones are about rolling out tech to Myanmar consumers and the third about building tech for girls. Hit me up with any other ideas you think might be interesting!

Catching and keeping your first million customers in Myanmar

Myanmar’s mobile penetration has seen exponential growth particularly in urban areas, with internet penetration and smart phone adoption following at a slightly slower rate. Nearly 70 percent of Myanmar’s population lives in rural areas where mobile penetration is significantly lower than the cities. While I don’t know what percentage of those devices are smart phones, I’m willing to bet it’s in the single digits.

The easy growth part of this story is over: those who have been waiting for years to get a SIM card now have one. The challenge now is to get to the harder to reach population and areas.

For those with smart phones, there’s a big question of content. The explosion of localised apps and online services has been targeted at urban users. It’s a growing market but a market of less than 10 million people with limited purchasing power.

Myanmar has about 30 million people who have mostly come online for the first time in the past 12 months. They have no digital footprint, no knowledge of how to find content and pay for content, no online communities where they gather. So how do you get to these people?

…Read more here

Advertisements